Explore sales and marketing

Sales and marketing teams are fundamental to running a successful business, and they frequently work together to drive revenue and achieve results. 

Marketing focuses on creating brand or product awareness, generating interest, and building brand presence through advertising, content creation, and market research. 

Sales teams then take those generated leads and convert them into paying customers by building a relationship through phone calls, face-to-face meetings, or networking before starting negotiations and closing the deal.

Sales is focused on making direct contact with a potential customer and working to develop the relationship. Salespeople take the time to learn what the customer’s problems and needs are and then workshop a solution or connect them to a product or service. 

Marketing teams focus on brand recognition and messaging, presenting a company and its products to potential customers through social media, ads, events, or other means. Some marketers specialize in data analytics and customer research as well. 

Marketing and sales teams work together to create a comprehensive understanding of their company’s products and customers. For example, a sales team might provide direct feedback from customers about pain points or needs that a marketing team can then address in ads or other content. On the other hand, marketers have rich insights and industry data that can point salespeople toward potential customers or can help craft messaging. 

To start off your marketing career, it’s important to build relevant skills that employers look for, and earning an education in the field is one route you can take. You may want to enroll in marketing courses to develop skills in product development, branding, email marketing, or analytics, just to name a few. You can get started right here at DeVry.

The degree you need for a sales and marketing job on the career path you’re planning to pursue. For instance, manager-level jobs in sales or marketing often require a bachelor’s degree. An associate degree may help you find entry-level work if you’re starting out.  

A sales and marketing degree offers a lot of variety in terms of creative and strategic roles in industries like retail, technology, or healthcare, to name a few. Some roles you might consider pursuing include:

• Advertising manager: Creates and manages advertising campaigns across media platforms to boost brand awareness and drive sales.
• Email marketing specialist: Develops, tests, and analyzes email campaigns to build brand awareness and convert prospects.
• Market research analyst: Analyzes market trends, customer data, and competitors to determine marketing strategies.
• Marketing manager: Oversees strategies, campaigns, and brand development for a company or its product.
• Product manager: Manages the development and marketing of a product from conception to launch.

Yes, you can earn a sales and marketing degree online. Here at DeVry, all of our programs can be completed 100% online, so you can gain the skills you need to prepare for your future while balancing school around work and other obligations.

Applying is quick and easy:

1. Talk to an admissions representative: Fill out a brief form, and we’ll reach out to walk you through the process.
2. Submit your application: We’ll take you through the application over the phone. If you prefer, you can apply online. It only takes 5-10 minutes.
3. Enroll in your first courses: Once everything is submitted and verified, we’ll help you build your schedule.

Learn more about admissions.